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Short on boats, short on noodles

IN THE WAKE OF Tropical Storm Ondoy’s devastation, many companies, big and small, rushed to lend a helping hand to relief efforts for affected communities. Most of them extended assistance in line with their core businesses (e.g., PAL shipped relief goods for free, and mobile phone firms waived transfer fees for e-money donations). For sure, there was no generosity contest and no one was keeping score. But for sheer scale and audacity, it is difficult to top the assistance extended by the San Miguel-Petron tandem. As soon as the rains subsided, San Miguel dispatched two of its helicopters to assist in rescue operations (a much better use than lending them to politicians’ frequent provincial…

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Short on boats, short on noodles

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